NEWS

NEWS

Spur franchise restaurants host over 300 birthday parties nationwide

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On Thursday, 24 October Spur celebrated 57 years as South Africa’s happy place with a nationwide celebration.
JOHANNESBURG, 30 October 2024: Celebrating birthdays at Spur has been a cherished childhood experience for generations of South Africans. Nothing beats the moment when staff appear out of nowhere singing the Spur Birthday Song while whole restaurant turns to see who the lucky recipient of the fanfare is. There is something wonderful about seeing the joyful expressions of receiving a Chico the clown treats topped with a sparkler while everyone celebrates you. And, as Spur celebrates its own 57th birthday this week, it is setting out to share that same feeling with kids in all its restaurants, around the country, on one day!
Voted South Africa’s Coolest Sit-Down Restaurant in the Sunday Times NextGen Survey in 2023, everyone’s favourite go-to place for unbridled fun is having a nationwide birthday party by hosting kids from various backgrounds to parties in its over 300 restaurants on Thursday, 24 October.
Spur brought the experience of a birthday party to kids around the country, especially those who don’t often get that opportunity to experience the excitement of a birthday celebration due to challenging circumstances.
“This is the second year our franchisees have hosted birthday celebrations in our network, and we hope this great experience will continue,” says CMO, Vuyo Henda. “Spur’s Birthday was a day that we celebrated our 57 years with kids, who are very important to us”.
One of the biggest gatherings was hosted at the newly revamped restaurant, Lone Creek Spur in Midrand’s Mall of Africa, where over 100 kids from the Soul Kidz Pre-School and Diepsloot Oratile ECD Centre will be treated to a spectacular birthday celebration. The party was co-hosted by kid influencers Desmond ‘the feel-good kid’ and Alakhe Mdoda. The Mzansi Youth Choir also performed at the event.
“When the first Spur restaurant opened in 1967, we wanted to create an entirely new kind of restaurant,” says Henda, “one in which kids weren’t only welcomed but celebrated. We wanted eating out to be a fun and memorable experience for the whole family, especially on birthdays.”
In this spirit, and true to that vision, Spur’s Birthday has enabled each of its 310 restaurants to host kids from their respective communities – especially those who don’t always get to be celebrated – to celebrate with Spur.
“It’s a great source of pride for us that Spur is at the heart of so many special memories,” says Henda, “memories of birthdays, first dates, career highlights, sporting wins, anniversaries, farewells, and everything in-between.
“We especially want everyone to know what a birthday at Spur feels like,” she says, “so we’re delighted to be hosting our special guests”.
Ends.
About Spur Corporation:
Spur Corporation is a leading casual dining franchised restaurant group with over 715 outlets throughout South Africa, Africa, India and Mauritius. Spur Corporation’s brands include Spur Streak Ranches, RocoMamas, Panarottis, John Dory’s, The Hussar Grill, Doppio Zero, Casa Bella, Piza e Vino, Nikos and Modern Tailors. For further information, please visit https://spurcorporation.com/.
For further information about Spur Steak Ranches in South Africa, please visit www.spursteakranches.com/za.
Editorial contact:
Michelle Swanepoel
Account Director
On Point PR
michelle@onpointcommunications.co.za
083 965 3755

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